I was going over some Goodnature sales data, and discovered something interesting that I think is worth sharing.
Ever since cold pressed juice started gaining popularity in the early two-thousands, California has been in the lead, followed by New York. Within the last few years, things have been shifting and New York has fallen to fourth place, behind Texas and Florida.
Biggest Juice Markets
The current ranking of cold pressed juice markets, by how many juicers are purchased per year in each state, 2020-2022:
- California
- Texas
- Florida
- New York
- New Jersey
- Georgia
- Pennsylvania
- Massachusetts
- Illinois
- Ohio
Texas and Florida closed the gap to California and are now #2 and #3. Sales to Texas since the beginning of 2020 have been over 50% higher than to New York state.
Regarding Ohio making the list at number #10, I can’t help but think it has something to do with the JK Juices ladies really pushing the juicing movement in their home state.
Are you surprised by this list? Let us know in the comments below!
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About The Author
Charlie Wettlaufer
President and CMO - Goodnature
Host - Cold Pressed Truth and Goodnature Radio
Creator - JuiceCon
I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.
I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing. My missions is to carry on my Dad's goal - one day make Goodnature a house-hold name.
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