On October 9th, Yahoo Finance stated the cold-pressed market will top $8.1 Billion by 2024 and released a video of a compelling interview with Hayden Slater, CEO of Pressed Juicery, where he explains what the most important driving factors are in the juice industry.
In the interview, Slater touches on price point, their juice membership plan, and other products like their signature “freeze” juice soft serve. Focused on getting the price under $5.00, Pressed Juicery is aiming to make their way into lower income neighborhoods, even selling their wholesale brand in 7-11.
There’s been more negative headlines than positive lately about the juice industry, and it’s easy to read them and get a serious case of FUD, but the truth is more people are making juice a part of their daily diet than ever before. As a society, we are becoming increasingly aware of the role nutrition plays in our health, and as long as that continues, the juicing industry will continue to thrive.
What do you think? Let our readers know by commenting below.
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About The Author
Charlie Wettlaufer
President and CMO - Goodnature
Host - Cold Pressed Truth and Goodnature Radio
Creator - JuiceCon
I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.
I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing. My missions is to carry on my Dad's goal - one day make Goodnature a house-hold name.
Comments
Good morning. I have a recipe and I would like to go to implementation phase. Where can I find a Company to do the bottling for me at a good price.
If you are wishing to find a 3rd party company to produce the juice for you, you will need to find a co-packer in your area that has the equipment needed to produce the type of juice you're trying to create. Here's a list I found: http://realfoodmba.com/list-u-s-beverage-co-packers/
Its a great forecast. I’m very optimistic, as people slowly become more aware that cold pressed juice is packed with raw nutritious vitamins and minerals, the more people will incorporate it into their daily routine.. Almost every major city I travel to I can find a juice bar. I can’t wait to find more at local gas stations and 7-11’s one day. 😉
Agreed!
I have been in the juicing world for a little over 5 years and although it started as side business we have moved into our first store front and we purposely went into an area most would call a "food desert". The response has been slow but positive and I must agree that in a few years we will be doing better than we could have imagined. Thanks for the article lets me know we are on the right track.
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